Charlotte, NC. (January 7, 2021) – Paradigm has announced the addition of KITCHEN RESOURCE GROUP to the organization. Founded in 2000 as Duskie & Utsey, the firm was rebranded as KRG in 2015 and serves the North Carolina and South Carolina markets.

Led by Ryan Morris, KRG is a leading firm of foodservice sales and marketing experts representing many of the leading brands in the industry. The solution-based and customer-focused culture at KRG makes them an exceptional fit as a new Paradigm member company.

Joining Paradigm is an exciting next step for Kitchen Resource Group. The expanded services and resources that we will be able to bring to our manufacturers and customers will position us to deliver more value immediately. We look forward to all that the future brings with Paradigm and KRG,” stated Ryan Morris.

Not only does KRG have a team of dedicated and well-versed sales professionals, their headquarters in Mooresville, NC offers a fully-equipped test kitchen and culinary center. KRG adds to Paradigm’s lineup of test and training kitchens across the U.S. From equipment selection, menu and concept development, to operational and training guidance, Paradigm companies have the resources and expertise to help take foodservice operations to the next level.

KRG becomes the 8th member of the Paradigm, which developed and operates the rep industry’s leading sales management and marketing software platform, The REV. “KRG is a terrific addition located in an exciting and growing market. With the technological, marketing and training support that Paradigm brings, the future of this enterprise is extremely bright. I’m excited to watch KRG invest, develop and grow,” stated George LeCavalier on behalf of Paradigm.

 

ABOUT PARADIGM

Paradigm members offer a strategic way for manufacturers to go-to-market, delivering high performance and improved profitability. Paradigm’s focus on best in class marketing, training and technology is embedded in its proprietary sales management software platform, The REV.